GDC: See Everything. Achieve Anything.

Video + Digital Posters

Launching a new training platform is no easy feat, especially when people are used to doing things a certain way. Getting people on board required a good dose of change management—and a little bit of mystery.

My role: Copywriting, Scriptwriting | Art Director: Brad Wignall | Video Editor: Jeff Keyser

A short launch video teased the in-platform learning experience and got users excited about their possibilities.

Posters and on-screen signage around offices stoked a sense of intrigue about the second launch.