Charles Schwab: Schwab Confident
Social + OLV + Web + Print + Trade Show
HR and benefits managers are far more likely to be women. And women are far less likely to invest—and feel confident in their financial situation.
So why not give them the confidence boost they need?
While this pitch never got off the ground, I think it’s just as important to honor the work that could’ve been as it is to spotlight the real stuff.
My role: Concepting/Pitch, Copywriting | Art Director: Vanessa Duff
Here’s a sample of the pitch deck, including the research that informed our concept.
Creative mockups!
